About - Liz Theresa
I help you launch and build
online businesses you love.


I’m Liz Theresa. I help entrepreneurs like you launch and build online businesses you love in two ways: (1) by creating websites that reflect the YOU of your business and (2) by mapping marketing plans that actually work.

I’m from the Boston area (go Red Sox!) and my clients are totally the kinds of people I’d hang with at Starbucks talking about anything for hours over a couple of grande, iced nonfat chai lattes. And, if you’re local, we probably actually do this.


  • Not being taken seriously – because you either don’t have a website or you hate the one you have. This is called Website Shame. And it sucks.
  • So close to your dreams you can taste them. Picture your business ideas are an ice cream cone on a hot day. You know it’s going to be AWESOME, but you don’t know where to start. And the longer you wait, the worse you feel, because that ice cream is melting. It feels like your dream is slipping through your fingers and if you don’t do it now, you might never do it.
  • Meant for MORE in this life than morning traffic, buttoned shirts, punching clocks, your office chair, that desk, and those piles of paper. And if you’ve read this far, you are. I promise. You are.
  • Five minutes from throwing your Macbook out the window because you tried to DIY your own website. The process is as frustrating as that relentless itch in the middle of your back. WHY CAN’T I REACH THAT?!
  • Waiting for your life to happen. Not moving forward may be setting you back in other areas of your life too! Relationships, your health, and so on. You think that maybe if you felt proud of your work, the rest might fall into place. (And BTW – you’re totally right. It does!)
  • Totally stuck because you have no sales – because you don’t have your business foundation figured out yet, marketing materials, or your website.


When I was little, I had no idea I’d be doing what I do now. Little Liz wouldn’t have believed me if I told her what lay ahead. She’d probably think I was speaking in tongues if I started saying words like podcast, blog, or YouTube.

Back then, I’d wanted to be an actress on Days of Our Lives when I grew up. Yes, really. That was what I thought my life was building out to. I even tried my hand working in the entertainment business but absolutely hated how rotten all the people were. I’m a total Sagittarius which means I have no B.S. tolerance. I quickly learned drama, in more ways than one, was not for me.

When I finished undergrad, I thought, “Hey. Why not go get a Master’s degree while I figure this out?” I went on to study English at Bridgewater State University. A little context for you: Twitter had only launched the February of that same year. So, it was during my two-year graduate studies program that I discovered the wild (and often ridiculous) world of online marketing. My days evolved from spending evenings at theatre rehearsals and nights writing English papers to pouring over Internet Marketing for Dummies and reading absolutely everything MarketingProfs.com had to say.

It wasn’t until I completed my MA degree that I started offering freelance web services to small businesses and entrepreneurs. That was also when I had my first AHA moment.

Any and ALL marketing you do for your business is only as effective as where you send the traffic. AKA: your website.

That was when I figured out that my little web design hobby (yes, hobby) was the real answer to helping my clients truly become the best they could be.


Full disclosure: the absolute BEST part of my job is the vast impact I have on the world! Many of my clients are service-oriented people just like me. Coaches, experts, authors, consultants. Because I’m the one helping them launch and build their businesses means I am actually helping them help more people. What a remarkably beautiful thing!


  • September 2016 – Named the Featured Woman Business Owner in WEUSA.
  • October 2016 – Got published in Elephant Journal for my article “How to get Divorced and not want to Die.” (Yes, I am recently divorced…don’t worry, we’ll get to that.)
  • November 2016 – Nominated for a Web Design Award by FINCON for StefanieOConnell.com.
  • November 2016 – Got published in Elite Daily for my article, “How Social Media Healed The Relationship I Have With Myself.”
  • November 2016 – Launched the podcast, Liz on Biz with Liz Theresa.

Professional Bio (you know, if you’re into that sort of thing)

Liz Theresa is an online business expert from the Boston area with skills and a breadth of experience in business development, online marketing, graphic design, and web development. The bulk of her work has been with entrepreneurs and small businesses. She is the founder of Concept to Creation, her flagship program in which she blends her role as both a strategist and designer / developer for her clients. The end goal of the Concept to Creation program is to help her clients bring their ideas to life online in the form of a brand and website. She is there for them every step of the way. Liz was recently a featured woman business owner in WE USA and has also been credited in Business News Daily and CEO Blog Nation. She was recently published for an article, “How to get Divorced and not want to Die,” in Elephant Journal.

Liz holds a Master of Arts degree in English from Bridgewater State University in Bridgewater, Massachusetts where she also was honored with the prestige of being a graduate assistant both years she attended. Liz completed her Bachelor of Arts degree cum laude at Stonehill College in Easton, Massachusetts with a degree in English and Theatre Arts.

As featured in…

Meet the LT Team

Ashley Mason

Ashley is a social media consultant + business manager from Boston. When she’s not creating social media content and keeping people’s businesses organized, she can be found at the gym, reading a book, or spending time with friends!

Jennifer Parisi

Jen has been working with Liz for about 5 years now. Jen is a graphic designer and fine artist, born and raised in the greater Boston area. Aside from designing, she enjoys spending time with her German Shepherd dog Blade, working with animals, playing competitive sports, kayaking, being lazy on the beach, and reading intriguing books!

Jules Stacey

Jules is a graphic designer hailing from Toronto, now living in Minneapolis with her wife and Apple products. She is a lover of clean design, relaxed living, and Beyoncé.

Zackery Fretty

Zackery is a web developer living in the greater Grand Rapids area with his Miniature Dachshund, Mimi. Zackery focuses on anything and everything WordPress. He has been collaborating on projects with Liz for over 2 years. When he’s not crafting custom themes or keeping websites from blowing up, you can find him cycling, hiking, or being lazy and watching TV. Depends largely on the day.