“WHAT DO I WRITE?!”
You might face this question with heaving sighs and the urge to bang your head against the wall.
It feels like you’re back in school – a term paper due the next day – and all you can do is write one sentence that totally rips off Charles Dickens…
“It was the best of times, and it was the worst of times.”
And then you’re taunted by the blinking cursor that appears after that.
I want to help you WANT to write your newsletter.
WHAT TO WRITE >>>
Tip #1 – LEVERAGE YOUR EXISTING CONTENT
I’m a huge fan of leveraging content you already have! For example – posts like the ones I’ve been making in this group have ended up becoming blog posts on my website. Because why shouldn’t they be? If you have highly performing content, that’s a good sign it would also fit well in your newsletter. Even if someone sees the same thing twice, your recycled content is going to be new for the majority of people on your list.
Tip #2 – DON’T WRITE AN ESSAY
A lot of this will be content you already have – so why add too much more than that? The answer is to keep it brief, concise, and targeted to your ideal reader. Give them what they want – and don’t overdeliver because they’re giving you their precious time.
Tip #3 – LIKE, KNOW, AND TRUST
This is a HUGELY important concept to understand in your email newsletters. In order to get people to want to read what you have to say, you’ll need to make sure you…
– Send emails on a consistent basis to foster familiarity and create TRUST with your brand.
– Make the content easy-to-digest so people can easily find what they’re looking for.
– Be personable and don’t be shy about sharing your personality so your reader can feel like they LIKE & KNOW you (see what I did there?) Yes, this applies even if you’re not a personal brand business. If you’re representing a larger business or organization, you can (and should) still use your newsletter to tell a story. 🙂
2 EASY WAYS TO FORMAT YOUR NEWSLETTER >>>
Option #1 – YOUR GREATEST HITS ALBUM
Along the same lines as leveraging your content, try thinking of each newsletter as a Greatest Hits album, you’re on the right track. I follow this guy Josh Braun – and his newsletter is literally a list of 5 things he liked that week. Sometimes, it’s his own content. Sometimes, it’s stuff he genuinely found interesting that week. (See screencap below.)
Option #2 – A PERSONAL NOTE + SECTION HEADERS OF THINGS YOU WANNA HIGHLIGHT
I prefer this format since it comes out most naturally in my voice. My readership also likes the personal touch (my personal life gets more attention than when I give tips like these!) so I try to give it the time in the spotlight. You can check out an example of one of my newsletters here.
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