When it comes to podcasts, we’re starting HERE — how to get featured on more podcasts. ?
*And* as the hostess with (arguably, anyway) the most-est, I’m the perfect person to give you the deets! Unless you’ve been asleep in the time we’ve known each other, you likely already know I’m the host of the Liz on Biz podcast on iTunes. Being a podcast host with over a year of shows under my belt, I get emails *daily* with prospective guests and PR people asking me to invite their client to be on my show. ?
About 95% of the time, I source my show’s guests from emails like these. Very rarely do I actually go out in the world myself inviting people to come on the show. That’s maybe happened once or twice.
(Though – I gotta say – there’s nothing that sounds cooler or more Kimmel than saying, “Hey – you gotta come on my show” to a total stranger. I genuinely love telling people I have a show, but I digress.)
The first rule of thumb to getting featured on more podcasts is to…
TIP #1 – ASK TO BE ON MORE PODCASTS. (Yes, really.) ?
It’s that simple! I source the vast majority of my guests from the emails in my inbox. I keep all prospective guests in a Liz on Biz folder in my Gmail. I’m willing to bet most hosts do this too. Then, when I’m ready to record a run of shows, I nosedive through those emails to find anyone who seems interesting to me.
Be sure to target podcasts that seem to share your demographic. If they talk to the same people you do, then that’s a show you should be aiming for! I recommend making an Excel or Google Spreadsheet with the following columns to make your list: Name of Show, Contact Name, Email Address, Date of Contact, Date of Follow-up.
Aim for a list of 10 to start so you don’t get overwhelmed. Then, contact them!
Your email to the show should… ?
A. Compliment the person’s show. It helps if it’s a show you listen to or have listened to – so that way you can give a specific compliment about an episode you liked.
B. Find common ground with the host. More often than not, this means indicating you share a target audience with them or have something significant to share with their audience.
C. Tell your story. Which brings us to Tip #2…
TIP #2 – SEEM INTERESTING IN YOUR PITCH. ✌️
Before you shrug all sheepishly and tell me you’re not interesting, that’s total poppycock. By the very nature of being in the group, you’re more interesting than most people! Remember – being an entrepreneur, you have a job you literally made up.
So if we accept that you’re not a boring, run-of-the-mill human (and you’re still not – so stop being so self-deprecating), then we just have to figure out how to add a little romance to your pitch.
�Ooh – there’s that word again. Your pitch.
When you ask to be on someone else’s podcast, you’re pitching yourself. ?
When you send your pitch, you might feel like you’re…
– Auditioning for a lead role in the school play.
– Asking your crush to go to the dance with you. ?
– Giving an oral book report on a book you’ve never read. (Full disclosure: I did this once for a book I never read and got an A+ on the report. My theatre background proved very useful in times like these ?…)
The key to seeming interesting is to tell a good story. What’s your story? Don’t underestimate sharing why you started your business or why you’re passionate about what you do. THOSE are the emails that stand out for me above all others.
Here’s what’s noteworthy (worth mentioning), but NOT necessarily interesting…
– Being published in a big-named media outlet
– The fact that you’re an expert at what you do
– Name-dropping some “important” people you’ve worked with
– Your impressive educational background or list of certifications
So, focus on your story, and you’ll be improving your chances by a long shot. Include fancy things about yourself, but don’t rely on your coolness alone to get you on a show.
TIP #3 – FOLLOW UP BEFORE YOU ACCEPT REJECTION. ?
The people who have followed up on their request to join my show have had a MUCH higher success rate than those who have asked only once. Why? Well, they increase their likelihood by seeming more genuinely interested in my show than other people.
I’d recommend following up at least once or twice before accepting that you may have to try at getting on a show later. Note that not hearing a response is more common than being formally rejected.
TIP #4 – MAKE A MEDIA ONE-SHEETER. ✍️
You can check out my media one-sheeter right here in this post! I use this to improve my chances of being on other shows.
A one-sheeter should include your bio, headshot, be elegantly or cleanly designed, and include some impressive factoids about you. Simply knowing enough to have one of these things will make you a more appealing candidate for getting on a show because it’ll make it seem like you’ve been on a few shows before.
You can make one of these right in Canva!
TIP #5 – HIRE A PODCAST BOOKING AGENT. ?
If you don’t want to go through the trouble of asking show hosts if you can be on their show, you should hire a podcast booking agent. I know quite a few firms that offer this service. The level of investment varies wildly here – but it never hurts to hire out for a task like this. Getting on shows and pitching yourself can be exhaustive both time-wise and emotionally.
Karen Cordaway (www.karencordaway.com)
Interview Connections (www.interviewconnections.com)
TIP #6 – JOIN DASH OF VISIBILITY.
Ashley Mason runs Dash of Visibility, a FREE online resource offering vetted leads to be a guest on blogs, podcasts, info-summits, and more! You can sign up for free at dashofvisibility.com.
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