Email Marketing Automation has some pretty serious perks, doesn’t it? ?
When you automate lead-nurturing, it lets you work when you’re not actually working. That means, on days off, your email marketing platform can be set up to give your subscribers love ❤️ without your intervention. Or the need to physically hug strangers. ?
Now that you know the perks of it, let’s talk about the automation capabilities across 3 major email marketing platforms: MailChimp ?, ConvertKit ?, Ontraport ?. Note that they’re listed in order of complexity. I’m an affiliate of all three, but I’m also an affiliate of everything – so don’t read into that. I’m objective and sharing this stuff from experience.
***A couple definitions before we dive in…***
Abandoned Cart Emails: ? These are those emails that get sent to you to tease you after you go on Zappos, add those cute boots to your cart, but then feel guilty about it and walk away.
Nurture Sequences: ? This is an email, or more typically, a sequence or series of emails that is automatically sent to someone on your list after they perform an inciting act. (For example, someone signs up for your free download, and then gets a sequence of emails. Or if someone buys a specific product, they can get a *different* sequence of emails.)
Re-engagement Sequences: ? This is typically a sequence or series of emails that is automatically sent to someone on your list after they haven’t opened your emails for a certain amount of time (usually a few months, depending on how frequently you email your list.)
Lead Magnet: ? This is just another word for the free gift people get when they come to your site. When you have multiple free gifts, you’d say you have multiple lead magnets.
RSS email automation: ? You can send emails automatically every time you publish a new blog post. (I know, right? Whoa.)
SMS automation: ? Texting your subscribers so they feel like they’re your biffles. This can be automated as well.
? MailChimp (liztheresa.com/mailchimp – affiliate link)
Investment: Free for up to 2000 subscribers
Automation Capabilities:
– Welcome email autoresponders
– Abandoned cart emails
– Nurture sequences
– Re-engagement Sequences
– Happy birthday emails should be possible if you know your subscriber’s birthdate
– RSS email automation
? ConvertKit (liztheresa.com/convertkit – affiliate link)
Investment: $29/month for up to 1000 subscribers
Automation Capabilities:
– Welcome email autoresponders
– Abandoned cart emails
– Nurture sequences
– Re-engagement Sequences
– Happy birthday emails should be possible if you know your subscriber’s birthdate
– RSS email automation
– ***Landing page*** creator built-in to the platform.
– ***Custom*** pathways for your funnels by connecting events subscribers take to actions that Convertkit should perform on your behalf, all depending on conditions you set. (In plain English, this is like MailChimp on crack – because you can achieve a much more sophisticated level of targeting based on user-behavior. Especially necessary if you have multiple lead magnets.)
? Ontraport (liztheresa.com/ontraport – affiliate link)
Investment: $79/month for up to 1000 subscribers
Automation Capabilities:
– Welcome email autoresponders
– Abandoned cart emails
– Nurture sequences
– Re-engagement Sequences
– Happy birthday emails should be possible if you know your subscriber’s birthdate
– RSS email automation
– Custom pathways for your funnels (like I describe above.)
– Landing page creator built-in to the platform.
– ***SMS Automations***
– ***Snail Mail Automations***
– ***Membership websites***
– ***Affiliate programs***
– ***View even more data about your subscriber behavior.***
– ***Custom*** abilities for automating – not just email marketing or user behavior – but your entire business. Ontraport allows for automatic tasking depending on certain actions that users take which makes delegating a breeze as well. There is no better automation tool that exists (don’t even talk to me about Infusionsoft even if you love it – because I don’t.)
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