Stefanie O'Connell - Liz Theresa
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Stefanie O’Connell is a financial expert, Gen Y advocate, speaker and author of the book, The Broke and Beautiful Life.

When Stefanie began her journey with Liz Theresa, she was in the process of designing a complex rebrand. Liz and Stefanie worked together to combine the warmth and humor of her blog “The Broke and Beautiful Life” with her professional image in order to create something that was both true to Stefanie in look/feel, but also something that would give her readers a high-end, superbly functional user experience.

To go from blog to BAM is a good way to sum up the creative process of this project. Aside from the design aesthetic (which is reviewed in the attached video), Stefanie’s website also boasts an array of functional components that both buffet her new site’s ease of use and conversion rate.

Stefanie’s website was selected as a finalist in the PLUTUS Awards for Best Website Design – Personal Finance Blog.

CLIENT LINKS:
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Click the buttons above to watch exclusive behind-the-scenes videos of this project!