Web Analytics describes the process by which we measure user behavior with the content we publish online. It can take many forms, including but not limited to the following three which I consider to be foundational… – #1 – Website Data Tracking: traffic, user behavior, conversion tracking, flow – #2 – Email Marketing Data Tracking: … Continued
Email Marketing Automation has some pretty serious perks, doesn’t it? ? When you automate lead-nurturing, it lets you work when you’re not actually working. That means, on days off, your email marketing platform can be set up to give your subscribers love ❤️ without your intervention. Or the need to physically hug strangers. ? Now … Continued
Wondering what you need to create videos for your business? If you wanna make Facebook Live, YouTube, or video, in general, part of your content marketing strategy, then take a look behind my lens at what I use to make great videos. Full disclosure: I also asked my buddy and client Breanne Kallonen for her … Continued
So, today, in a matter of 5 minutes, I made this: Freaking awesome, am I right? To make a GIF, you don’t need to… Be a professional designer Learn Photoshop Have a million dollars You just need to have an idea for a GIF and then go forth and create! #1 – The first thing … Continued
Wondering how to create a Facebook reaction poll image? If you’ve also been scouring Google about this, I’m so glad I’ve come into your life. These images are like a treasure trove of engagement on Facebook! Images are worth a thousand bajillion words. Or, to be more exact, a thousand bajillion and one words. They … Continued
If you don’t know how to create subtitles for videos on Facebook, then you’re basically me from about an hour or so ago. Chances are you’ve probably already spent an unfunny amount of time thinking: …if you really need to do the subtitle thing for Facebook at all. (You do… sorry.) …why you even created this … Continued
What stock photo sites are the best? This is a question I get asked a LOT – so to preserve your sanity, I have curated my handy-dandy go-to list right here on this page. I use these exact stock photo sites shared below for these reasons: THEY’RE PERFECT FOR THOSE WHO ARE LACTOSE-INTOLERANT. Look, the vast … Continued
Think about all the online content you create for your brand. What is the common denominator? (Likely) all of your content creates a PASSIVE experience for the user. Blog articles. Users read these. Videos. Users watch these. Podcast episodes. Users listen to these. Why are quizzes so darn awesome? Well, quizzes are unique because they force users answer questions. Who … Continued
Something a lot of people don’t know about me (even those of you who have known me for YEARS) is that I got my start in business selling insurance. I worked for an insurance agency starting at age 17 and got my agency license to sell when I was in graduate school so I could … Continued
Whether or not you’ve trodded the unfortunately well-trodded road of website hackdom, it is important to know that there are ways you can keep your site secure. Click here to sign up for my upcoming email marketing teleclass and click here to get the recording from my Google teleclass. A hacked website is harder to … Continued
