Cause-based Businesses Archives - Liz Theresa
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E262 – Andrea De La Torre – How to Use Instagram to Blow Up

EPISODE SPONSOR:  CHIKMEDIA CHIKMEDIA is a brand management firm started by award-winning women and they create unforgettable marketing campaigns that blend traditional marketing with truly impactful digital marketing tactics to make your stuff memorable! Their clients start out as brands and they become SUPERSTARS! Are you going to be next? Visit the website.   Andrea … Continued

E239 – Leslie Short – Diversity & Inclusion Should Not Be An Afterthought

Leslie Short is owner of The Cavu Group and a diversity, equity, and inclusion strategist. She has an accomplished background that includes running marketing and PR for FUBU, serving as Corporate Operating Strategist for blueprint + co., and starting several successful international businesses. Leslie has been developing multi-cultural/mosaic marketing and programming as far back as … Continued

E186 – Joe Collymore & Lori Tobin – Documenting the Vaping Epidemic

Taking a Toke is a documentary that takes the viewers into the challenging journey of many moms fighting a battle for their children. It explores how vaping was introduced as a safe alternative to smoking with ads targeting teens, and its effects on health. Lori Tobin is the producer. She is a resident of Hull, … Continued

E89 – Amber Runyon – How to Solve Sex-Trafficking: Start a Candle Company

Amber Runyon is the founder of Eleventh Candle Co., a social enterprise in Columbus, Ohio partnering with Legacy to redeem, restore, empower and equip those vulnerable to human trafficking, abuse, exploitation and addiction. A once trafficked woman in Columbus, Ohio is employed while a village in Ethiopia is supported and orphaned children there are welcomed … Continued

E87 – Keisha Greaves – Fashion Brand Startup Story

Keisha Greaves is the founder of Girls Chronically Rock, an online clothing brand with inspired fashion celebrating Muscular Dystrophy and any chronic illness. Each month, a percentage of proceeds benefits the Muscular Dystrophy Association. Useful links: Girls Chronically Rock (Shop) Girls Chronically Rock (Facebook) Girls Chronically Rock (Instagram) Show notes: Where her desire to start … Continued

E35 – Danica Medeiros – Knowing the Mission of Your Business

Danica Medeiros is the founder of, a website she created to support New England farmers and agriculture through sustainable clothing and unique gift items. If you sign up on the website right now, you even get a coupon to use! Useful links: Farmers Are Cool on Facebook Show notes: [1:00] – How Danica … Continued

E18 – Laurel Valchuis – Sustainability in Business

al FreshCo was first imagined while Laurel Valchuis was working on an organic vegetable farm in Ireland, where the farmer week after week was finding herself swimming in extra vegetables due to a great growing season. CSA customers didn’t know what to do with all the Kohl Rabi, and were at a loss for how … Continued

E16 – Ashley Jacobs – Giving Back With Your Business

Giving Back With Your Business. Ashley Jacobs is the Founder and CEO of Sitting for a Cause, a pet sitting website that donates 50% of their profits to help animals in need. Fueled by her love for animals and desire to help reduce euthanasia rates in the United States, Ashley started Sitting for a Cause … Continued