Copy Masterclass

a powerful course in writing your website copy with

Introduction

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Technical Guide: How To Access Course Materials on Google Drive

Module 1 - Lesson 1 - The You and the Me

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Course Navigation

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Introduction
Module 1 – Lesson 1 – The You and the Me
Module 1 – Lesson 2 – Target Market
Module 1 – Lesson 3 – The Problem You Solve
Module 2 – Lesson 1 – Meeting The You and the Me Again
Module 2 – Lesson 2 – What’s Your Story?
Module 2 – Lesson 3 – The Mess Into Message Story
Module 2 – Lesson 4 – The Story of Similar Pain
Module 2 – Lesson 5 – The WHY Story
Module 2 – Lesson 6 – The Personal Transformation Story
Module 3 – Lesson 1 – The Itchy Test
Module 3 – Lesson 2 – Editing Your Draft
Module 3 – Lesson 3 – Read Through Out Loud
Module 3 – Lesson 4 – Is This Sentence Essential?
Module 4 – Lesson 1 – Determining Your #1 Call to Action
Module 4 – Lesson 2 – Creating Your Free Gift
Module 4 – Lesson 3 – Your About Page
Module 4 – Lesson 4 – Your Homepage
Module 5 – Lesson 1 – 9 Elements of Sales Copy
Module 5 – Lesson 2 – Lead Page / Landing Page Copy
Module 5 – Lesson 3 – Reviewing Your Copy

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