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Show notes:
- Erik’s early love for writing ads as a kid
- His beginnings as a media buyer
- How data and the internet influenced his decisions and lead to digital marketing
- How playing multiple roles in marketing lead him to form his own business
- Understanding what people want to see when it comes to marketing
- The importance of always learning to provide the best experience
- What an agency environment taught him and how this benefits business decisions
- “The customer is always right…But verify!”
- “Transparency = Time + Truth.”
- The expectations you set for your clients
- How to avoid dead-end emails
- “When you’re a marketer and you want to provide value – don’t be afraid to ask for an up-sell.”
Useful links:
- AWeber.com (30 day free trials for email marketing)
- FREE Email Marketing Bundle (for anyone looking to improve their email marketing)
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