E131 - Trish Saemann - Should You Be Spending Money on SEO? - Liz Theresa
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E131 – Trish Saemann – Should You Be Spending Money on SEO?

Trish is a notoriously straight-forward person who is quick to laugh and put others at ease. She is also a no-nonsense results-focused digital marketing expert intent on helping entrepreneurs grow, make more money and love their clients. Trish creates an environment of non-judgement and accountability with all of her clients. Graduating with honors from Georgian Court University and a graduate of the internationally-recognized Goldman Sachs 10ksb program, Trish is the co-founder of her company, GoBeyond SEO which began in 2009. When she’s not working with clients, Trish is also a wife to Brian and mother to Jake and Connor.

Useful links:

Show notes:

  • Started her business in 2009 when the market crashed and when she was pregnant with her second child.
  • She and her husband stepped away from their 9 to 5s to teach themselves SEO.
  • Starting her own e-commerce websites selling things she knew nothing about — based on search result algorithms, she decided to sell bikes and chimineas.
  • Her advice about working with a business partner.
  • “Being wrong can help your path progress.”
  • The HUGE mistake Trish made hiring a bookkeeper. This story is fascinating.
  • “People think everyone needs SEO. But the truth is that it depends on your business.”
  • What’s the difference between ads on FB and ads on Google?
  • What is your client thinking?
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