E24 - Leanne Ross - Running an Education-focused Business - Liz Theresa
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E24 – Leanne Ross – Running an Education-focused Business

Leanne Ross is the founder of IVY LADDER, an online hub created to help upcoming generations learn how to plan a career and land a job they love. Leanne lives outside of Boston with her husband Mike, and is expecting their first child in May.

After a successful career in sales and sales management, Leanne left her Fortune 500 Sales Executive role running a $100M segment to launch her own company in June. While in corporate America, she interviewed hundreds of candidates, and only hired Gen X and Baby Boomers. Every Millennial she interviewed was ill equipped to successfully land a position with a top tier company. With that, IVY LADDER was born.

Leanne’s links:

Show guide:

  • [1:17] How Leanne started her business – her goal was to climb the corporate ladder in the insurance industry
  • [4:15] “I think the biggest difference for me is that in the past, I worked with very established companies that already had everything ready to go and all I had to do was go out there and sell it.”
  • [7:00] When you work in leadership development and education, who is your target customer? Parents or students? 
  • [8:20] Leanne discusses her sales background and how it has helped her business.
  • [11:40] The idea behind the video on her website
  • [13:42] “The more you can niche down into a very specific target market audience and target market customer, the better from a marketing perspective because the language you use then can make them feel like you’re talking just to them.”
  • [14:10] If you want to figure out your target audience’s pain points – DO THIS.
  • [17:27] How to use Amazon for market research
  • [21:50] “Dealing with people is a skill that you have to learn firsthand.”
  • [29:40] Adding interactive technology to your product
  • [31:37] “It doesn’t matter how old you are; no one likes finding a job!”
  • [33:05] Advice for people who want to approach big companies (featuring Linkedin tips)
  • [37:58] “In a new business, everything you do is an opportunity not to fail, but to learn.”
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