E277 - Elizabeth McFadden - Your Brand Drives Everything - Liz Theresa

E277 – Elizabeth McFadden – Your Brand Drives Everything

Liz on Biz with Liz Theresa
Liz on Biz with Liz Theresa
E277 - Elizabeth McFadden - Your Brand Drives Everything


Sales got you all sleazy queasy and smelly cheesy? Don’t let sales avoidance be the death of your dream!! You need Annie P. Ruggles. Annie’s the founder of the acclaimed Non-Sleazy Sales Academy for entrepreneurs who want to make money but hate asking for it. Annie is also the hostess with the most-est of the fantastically hilarious business podcast Too Legitimate To Quit (on which I was a guest!) If you like Liz on Biz, you’ll LOVE that show. Learn more about Annie’s Non-Sleazy Sales Academy at anniepruggles.com or listen to her podcast Too Legitimate to Quit anywhere you get your podcast.


Elizabeth McFadden is the founder of Novella and brings the expertise, creativity and award-winning strategy of a big-time ad agency to businesses who want to scale. Over a decade ago, she developed a process to help organizations of all sizes find their voice in a crowded market. Taking the brand strategy model used by Fortune 500 companies, she designed a method for smaller companies to develop their brand.

During her career, Elizabeth has successfully positioned small to mid-size businesses in the marketplace by developing brand strategies, engaging copy, and executing marketing and media plans. She’s worked with mega-brands like Sprint and Bayer, local favorites like Legends Outlets, plus emerging companies like The Big Biscuit and FlutterHabit.

Elizabeth consults with both b2b and business-to-consumer clients in industries ranging from commercial development and non-profits to food & beverage and lifestyle brands. At Novella, her role involves leading the brand strategy side of the house.

She holds a Bachelor of Science in Communications and Journalism from Missouri State University. She is a member of the Kansas City Tomorrow Class 36, ScaleUP KC – Cohort 6 and the Goldman Sachs 10,000 Small Business National Cohort. Elizabeth is a Kansas City native and lives in Brookside with her husband Matt, and three boys. She spends most of her free time attending youth sporting events (watching her boys play baseball, soccer and running Cross Country), doing Pilates, traveling, and relaxing at the lake.

Useful links:

Show notes:

  • Tell us about what you do at Novella.
  • How did you start Novella – and why?
  • When is it important to really drill into branding?
  • Is it ever too early to invest in branding?
  • How does good branding affect the rest of a business?
  • How can entrepreneurs stand out? Where do we begin?
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