E281 - Caitlin Copple Masingill - You're Worthy of Being Newsworthy - Liz Theresa

E281 – Caitlin Copple Masingill – You’re Worthy of Being Newsworthy

Liz on Biz™ with Liz Theresa
E281 - Caitlin Copple Masingill - You're Worthy of Being Newsworthy


Financial anxiety in your brain? Don’t fake it when you make it when it comes to your money, numbers and taxes! You deserve to build the business of your dreams (and make cash while you sleep!). Enter Tatiana Tsoir. Tatiana is the founder of Linza Advisors and the best-selling author of her book Dream Bold, Start Smart. She’s here to help you Push the Limits of What’s Possible. So, if you’re ready to go and GROW, start with her book Dream Bold Start Smart where most books are sold or visit www.tatianatsoir.com – that’s tsoir like T-S-O-I-R.com.

Caitlin Copple Masingill is the founding partner of Full Swing PR, a public relations and digital marketing firm that helps women leaders be seen, sought after, and grow their business.

Caitlin founded Full Swing in 2019 with her two-year-old in tow. In less than four years, her business has expanded to a team of seven and this year, is on track to be among the 2% of women-owned businesses that generate $1 million or more in revenue.

Caitlin’s passionate about helping BIPOC and LGBTQ leaders unlock the power of their influence so that they can sell books, get paid to speak, lead major companies, run for office, and leave a positive legacy in the world.

A former journalist with more than a decade of PR experience, Caitlin’s clients can be seen in Fast Company, Forbes, TIME, and The New York Times, among others. She is also a sought-after thought leader having spoken at universities, for philanthropic groups, and at Alt Summit and Rachel Rodgers’ Million Dollar Idea Summit.

From leading communications for venture-backed start-ups to receiving accolades like Idaho Women of the Year honoree, or being the first openly LGBTQ person elected to the Missoula, Montana City Council, she is driven by social impact.

Caitlin loves skiing and enjoying the outdoors around Boise and Missoula with her young son, Tollie.

Useful links:

Show Notes:

  • What do you do in your business?
  • Wow! What a mission! Tell me more about your mission statement.
  • When are we ready to invest in PR?
  • Is PR always really, really expensive?
  • Is being on GMA a reasonable goal? What makes a goal reasonable and what makes PR “successful”?
  • What are options for working with you as a small business owner?
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