E288 - Mandy Ellis - Don't Sleep on Your Content Marketing Strategy - Liz Theresa

E288 – Mandy Ellis – Don’t Sleep on Your Content Marketing Strategy

Liz on Biz with Liz Theresa
Liz on Biz with Liz Theresa
E288 - Mandy Ellis - Don't Sleep on Your Content Marketing Strategy


The saying goes, Marketing isn’t one thing. It’s everything.

For a small business owner this means juggling a web designer, SEO specialist, copywriter, social media marketing team, Google ads team, Facebook & Instagram ads team, videographers, photographers, PR team and so much more. When will you have the time to actually run your business? The team at ASMM Digital Marketing can help. As your outsourced marketing department, Ann Brennan’s team will pull all the pieces together, make sure they are working together with the same goal in mind and best of all, save you hours each month in meeting with each prospective vendor. ASMM Digital has spent years curating the very best in marketing vendors from across the country. Learn more about Ann Brennan and her team at ASMMDigital.com or call 443-679-4916

For the last 10 years, Mandy Ellis been a freelance content strategist and content marketing writer for startups, Fortune 500 companies, and top magazines and websites like Condé Nast TravelerAFAR, U.S. News & World Report, the National Association of REALTORS, Costco, eBay, Austin MonthlyFSRQSRRestaurant BusinessRestaurant HospitalityPizza Today, Make a Living Writing, and The Write Life. Her six-figure freelance writing business focuses on niches like real estate, PropTech, hospitality tech, restaurants, food, travel, FinTech, SaaS, and insurance.
She also teaches other freelance writers in a behind-the-scenes way how to build a six-figure business they adore through her course, Freelance Writer Wealth Lab, one-on-one coaching, and YouTube livestream every Friday at 12 pm CT. Mandy focuses on proven processes and specific strategies to attract high-quality and high-paying clients, scale through sustainable methods (no burnout or overwhelm), and actionable systems and processes that help freelance writers earn more in less time.
She lives in Austin alongside her two doggos, Bo and Charlotte, who you can catch on pupdates on her weekly livestream.
Useful links:

Show notes:

  • What do you do in your business?
  • Can we talk about content marketing and SEO?
  • We hate SEO lol
  • Back to content marketing, what types of clients do you work with?
  • Do you do the writing or just the strategy? Both?
  • What’s a KPI?
  • When is a business ready to invest in content marketing strategy?
  • What are the steps to creating a sound strategy?
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