E53 - Samantha Stone - How to Find Your Unique Value Proposition - Liz Theresa

E53 – Samantha Stone – How to Find Your Unique Value Proposition

Samantha Stone, author of Unleash Possible: A Marketing Playbook that Drives Sales, is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.

Useful links:

Show notes:

  • [2:22] – Growing up, Samantha was super shy.
  • [4:30] – Samantha shares her experience as a temp in a tech company.
  • [9:09] – Delegation! And the moment she learned to start delegating.
  • [14:10] – How (and why) her target audience has evolved over time.
  • [15:36] – Knowing when to say yes to a potential client (and when to say no.)
  • [18:59] – A time she struggled to say no to a project.
  • [22:01] – Her book and who it is for.
  • [26:44] – Strategic planning – what does this mean and why should we do it? How do we do it?
  • [29:38] – Unique value proposition – how to come up with yours!
  • [35:50] – Her last words with branding advice for entrepreneurs.
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