E56 - Rob Greenlee - Podcasting 101 - Liz Theresa
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E56 – Rob Greenlee – Podcasting 101

Head of Content at Spreaker.com. 2017 Inductee into the Academy of Podcasters Hall of Fame, Is former EVP/CTO at PodcastOne.com in Beverly Hills, CA and former Content and Business Manager, Podcasts/TV at Microsoft’s Xbox Live and Zune. He currently hosts the “SpreakerLiveShow.com” podcast, Weds at 3pm PST and co-hosts NewMediaShow.com/live” Live Sat at 9am PST/Noon EST. He is also former lead host of WebTalk World Radio Show; recognized as the first nationally syndicated radio program in the world to begin podcasting on Sept 15th, 2004. Lives in Seattle. 

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Show notes:

  • [3:00] – Rob shares how he produced his own radio show in the 90s.
  • [6:27] – How he created his own server and recorded his first show on cassette tapes. (Yes, really!)
  • [13:49] – “Podcasting is a word of mouth medium at its core.”
  • [18:50] – How to know if podcasting is right for you.
  • [22:07] – How to select a format – based on your goals.
  • [24:35] – The solo format – pros and cons.
  • [28:04] – Sponsorship and advertising possibilities for podcasters.
  • [31:53] – Dynamic ad insertion technology.
  • [35:26] – Using affiliate marketing to monetize your podcast.
  • [38:40] – Spreaker combines live-streaming and podcasting (about the platform.)
  • [41:40] – Last words.
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