E65 - Carl Gould - How to Convert (Even if You're an Introvert) - Liz Theresa
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E65 – Carl Gould – How to Convert (Even if You’re an Introvert)

Carl Gould is an advisor and authority on business growth. As an entrepreneur, he built 3 multi-million dollar businesses by the time he was 40! His consulting firm, 7 Stage Advisors has mentored the launch of over 5,000 businesses in 35 countries. He has advised over 100 of the Inc. 5000 Fastest-Growing Companies and currently works with the 9th fastest growing company in New Jersey.  Carl has also written five books on the topics of business strategy, leadership, and sustainable growth.  Each week, he co-hosts Quit And Get Rich on iHeart Radio.

Useful links:

Show notes:

  • [2:11] – Born and raised in NJ, his first business was actually a landscaping design company, and then a construction company.
  • [3:27] – How he got into coaching.
  • [6:14] – The coaching stigma (and how it is going away.)
  • [10:10] – The big challenges every business faces.
  • [12:11] – “A business, by its name, means it should be able to run without you.”
  • [14:00] – Are you a back of the house entrepreneur or a front of the house entrepreneur?
  • [17:41] – There is no correlation between personality and performance.
  • [20:18] – How to be better at sales when you’re an introvert.
  • [23:14] – “An undisturbed prospect will not buy. An undisturbed client will not change.”
  • [25:15] – The need vs want selling points.
  • [28:00] – “We respond more to the avoidance of pain than we do the pursuit of pleasure.”
  • [31:58] – His experience writing his books.
  • [33:48] – His last words.
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