E68 - Thomas Mulliez - Remodel Your Business Model - Liz Theresa
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E68 – Thomas Mulliez – Remodel Your Business Model

Thomas Mulliez is a father, husband, entrepreneur, and the visionary behind iTREKKERS. Tom founded the company in 2014 after realizing that bringing together vetted professional captains and guides on one platform would help guarantee everyone a better experience in the outdoors. iTREKKERS is a combination of Tom’s desires to share his love of nature and to simplify the process of booking guided outdoor activities. His mission is threefold: to get people to experience the outdoors through iTREKKERS; to help people get outdoors, period, by providing useful tips and referrals; and to educate people about the outdoors and ways to be mindful.

Useful links:

Show notes:

  • [1:05] – His first memory in his life was camping with his father.
  • [3:56] – Why he knows his numbers so well.
  • [8:11] – What spurred his decision to pivot the business.
  • [15:53] – “If you’re thinking about [changing your business], it means there’s something wrong [with your business].”
  • [18:55] – The value of spending time in nature.
  • [23:45] – How to educate your audience about your restructuring post-restructuring.
  • [28:32] – Why he created a board.
  • [37:48] – “Don’t be afraid to fail.”
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