E99 - Lee Caraher - How to Market Yourself (and get noticed) - Liz Theresa
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E99 – Lee Caraher – How to Market Yourself (and get noticed)

Lee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer and technology brands in the country.

Lee’s the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. Her second book The Boomerang Principle was published in April 2017.

Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.

Lee is active in the community and currently serves on three nonprofit boards. A graduate of Carleton College with a degree in Medieval History, which she finds useful every day, Lee lives in the San Francisco Bay Area with her husband, two sons, and a blind cat.

Useful links:

Show notes:

  • Lee formerly worked in the C-Suite level at Sega and shares her experience.
  • Her entrepreneurial journey.
  • Her degree in Medieval History!
  • How she helps her clients using micro-influencers (this part is FASCINATING!)
  • Defining and then defending your story.


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