• IFTTT literally means If This, Then That
• Can automate and integrate hundreds of different services with each other
• Their most handy integrations (for me) have been related to social media

• A business automation platform (not simply there to automate email marketing)
• Ability to target pretty much every variable you can think of with your subscriber base
• Built in functionality to create affiliate programs and membership platforms

• Can automate and integrate hundreds of different services with each other
• Similar to IFTTT – but – paid with way more options
• Their most handy integrations (for me) have been related to social media

• Easy drag and drop builder to send newsletters
• Intuitive dashboard to see open rates and click rates
• Free option

• A smarter platform for targeting prospects who join your list
• Ability to create simple nurture sequences
• Single-optin functionality

• Create professional invoices in SECONDS
• Free and extremely easy to use
• You can send invoices right from their platform or save them as PDFs
• Accept credit card payments via a pay-link right on the invoice that goes to Stripe or PayPal

• Beautiful invoices and automated expenses
• Built-in time tracking (handy for service providers)
• Customer portal built-in

Get a free month when you sign up with this link!

• Syncs seamlessly with iCalendar or Google Calendar
• Multiple appointment types with built-in reminders
• SUPER sleek interface for your clients
• You can drill down specific appointment rules (so that way, you avoid overwhelm with lots of bookings)

• Ideal for finding a time to meet when you have to work with more than two people’s schedules
• Not a booking system, but simply a time-finder for a group of people
• Free and easy to use

• Don’t love the idea of using your cell number as your business line? Me neither. Use a GoogleVoice number!
• It’s FREE to get one. If you’re USA based, you get free domestic calling.
• Works with the Google Hangouts app so you can even text people with your new number.

• Free and easy to use (and WAY easier than the other free conference services out there)
• You get your own number and conference code
• Slick web interface to make your conference calls more customized and interactive
• Record with the push of a button and all recordings are stored in your free account

• Keep track of your hard earned hours in here
• Extremely intuitive timer (also available on iPhone / Android)
• Increases transparency between you and your clients
• Great for managing many clients and working on a team level

• Keep track of your hard earned hours in here
• Great for tracking individual time & freelancers

• The simplest CRM that money can buy (or you can use their free plan)
• Ability to assign tasks per customer or client
• Securely secure client data (think of this like a Little Black Book – except it’s a vault)

• A to-do list for your personal and professional tasks
• You can break up the to do list, set due dates, take notes – lots of things!
• You can even share tasks with colleagues or even your family

• SO MUCH BETTER THAN ASANA (please don’t use Asana, it sucks so much)
• Easily create projects and collaborate with others in one place
• WAY fewer annoying emails and super affordable

• Instant messaging platform for teams
• Cuts back on emailing by about 1,000%
• Ability to store data (or not store data if you prefer to live off the grid)

• Store any files, from Word Docs to Photoshop files to videos all in the same little utopia
• It’s all cloud storage so you can view them anytime, anywhere
• Sharing the files takes a click of a button and multiple people can edit a document at one time

• You’d be surprised what $5.00 gets you
• Outsource using Fiverr or hire some random person to do something for $5
• You can even ask someone to sing happy birthday

Hosted by Kayla Sloan, take this course to learn how to make some serious cash and work from home! Not a scam – Kayla is freakin’ brilliant.

An AMAZINGLY intuitive, self-guided Facebook ads course for coaches, experts, and service-based entrepreneurs.

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PERFECT for anyone who wants to take a class that teaches them how to monetize their blog. The Blog Connection gives you real-time help and support from a colleague I trust. Use coupon code LIZONBIZ to snag $10 off the first month in The Blog Connection.

• Every website should have this set up to monitor the length of time people spend on your site, what they find most interesting, and where they come from
• Understanding the way your audience behaves on your site is crucial to understanding how effective your website is
• PS: your website is WAY more important than any marketing you’re doing

• A free tool offered by Google that will email you every time an article/link is published on the web that contains your specific search term
• ie. I set mine up to fire an email to me if someone publishes an article containing my name (ie. “Liz Theresa”)
• Really great tool to boost your awareness of your own brand

• Perfect if you do not have time to write your social posts in real-time
• PSA: Scheduling should be supplemental to posting in real-time
• Works with multiple channels, but you may need to pay to add more than 1 or 2

• Drag and drop graphic design tool that helps you make cool images
• Several templates depending which social channel you are posting to or how you are using the image
• Includes all Google Fonts (so you can probably use the same font there that you use on your website)

• A free web app that lets you unfollow anyone who is not following you back on Twitter
• Doing this periodically will improve your follower-following ratio
• Dashboard is clunky and gross, but it gets the job done

• Create custom short links to track clicks
• Watch real-time analytics in a super clean dashboard
• Free to sign up!

• Create custom short links to track clicks that are prettier than bit.ly (because they’re on your domain – think liztheresa.com/awesome) – now, that’s a pretty link!
• Built-in ability to track, organize, share and test all of your links simply by logging into your WordPress.

Take your Pinterest boards to new heights with BoardBooster!

• Schedule pins.
• Clean up your boards.
• Improve pin quality.
• Optimize your strategy.

• If you can’t hire a PR person, you can be your own with HARO
• Receive daily emails with pitches and leads to getting featured in blogs, magazines, and TV spots
• Free to join

• Submit your press release for free here
• Gives you a back link to your site (SEO juice)
• It releases your information to your local news media outlets

• Social media marketing from our very own Ashley Mason! 🙂

Free, high-quality, vetted PR inquiries targeted to entrepreneurs sent to your inbox regularly.

• The best way to sell with WordPress
• Excellent support from Automattic (The makers of WordPress!)
• Integrates with a vast amount of services (including many listed on this page!)

• Bring the best of WordPress.com to WordPress.org
• Block spam comments with a freaky level of accuracy
• Offers tons of popular tools in a singular plugin

Create and sell beautiful online courses — no code knowledge required! 😄

• Get paid online without sending users off your website to pay
• Pay a fee per transaction only (no monthly fees)
• Does not require you get an annoying merchant account
• Payments are automatically credited to your checking account in 1-2 days

• Get paid online without worrying about security (because they check out at PayPal)
• Pay a fee per transaction only unless you get PayPal Pro
• Does not require you get an annoying merchant account
• Payments are stored in PayPal

• Get paid in person with a handy device that plugs right into your phone
• Pay a fee per transaction only (no monthly fees)
• Does not require you get an annoying merchant account
• Payments are automatically credited to your checking account the next day

• Protect yourself on Public WiFi from snoopers (Hotels, Starbucks, In-Flight WiFi etc.)
• Add an extra layer of privacy when browsing online
• Circumvent geographical blocks when traveling

If you don’t have a Terms of Use, Privacy Policy, and Disclaimer for your website yet, you need to get that done. Learn more in this freebie from my friend Bobby Klinck – “The Ultimate Website Guide: The 3 Key Policies You Need To Protect Your Online Hub.” Grab your copy here →