Amanda Bauer-Frisch, a resilient serial entrepreneur and CEO of Enduring Legacy Company, embarked on her journey after poignant personal experiences shaped her vision. Transitioning from a career in human resources to full-time parenting in 2020, Amanda channeled her spare time into crafting literacy tools inspired by her late husband’s teachings.
Her first business, Small Legacies, is a children’s gift brand that focuses on thoughtful, practical items enhancing a child’s development and fostering peace within parents’ homes. Owning several other small businesses, all under the umbrella of Enduring Legacy Company, Amanda is a visionary entrepreneur dedicated to leaving a lasting impact through heartfelt, purpose-driven ventures that resonate with families worldwide.
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Show notes:
- |01:25| Amanda shares her son’s difficult experience with aortic dissection and the impact of his loss.
- |09:32| How Amanda’s husband left his job to start an Etsy business and how it has evolved over time.
- |11:22| The story of establishing Enduring Legacy Co., and how she preserved legacies through businesses.
- |15:48| What stopped the previous business owners’ growth? How did Amanda make it a success?
- |19:45| People who complain about fees may have less successful products.
- |20:50| The difference between selling on Etsy vs Amazon.
- |24:56| A unique gift presented to the U.S. Embassy in Brunei.
- |28:17| The potential challenges children interested in family business may face.
- |30:23| Balancing service and personal needs as an extroverted introvert.
- |34:09| Persistence pays off in achieving unlikely goals.
