Concept to Creation

Let’s create a brand and a website you love.

Concept to Creation is our flagship program that takes clients through a fun, fulfilling, and strategic experience designing and building a brand and website start to finish. Our team is 100% based in the USA (no outsourcing here!) and committed to creating something you'll love. This program is ideal for anyone who is starting out or starting over in business and covers business strategy, copywriting, website design, and responsive development.

As Seen In

Forbes
BBB
Elite Daily
Boston Business Women
The Patriot Ledger
Business News Daily
Elephant Journal
Package includes:
  • Coaching and copywriting
  • Custom logo
  • Responsive web design
  • Easy WordPress development
Package does not include:
  • Unnecessary stress
  • Crumb bums
  • AA batteries
tobi review
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What if you had someone on your side who could help you cut through all the noise?

One of the most common things I hear from my clients is that they had this other life before they met me – a life where they didn’t have a trusted marketing expert or web person on their team.

Before they met me, they were just like you – totally and relentlessly inundated with all kinds of paradoxical marketing and business advice from Facebook or marketing blogs they followed.

It’s my honor and passion to help you hopscotch over all the stuff that simply isn’t true so you can embrace business systems that really, really work!

With Concept to Creation, you don’t have to hire a coach, a web designer, and a web developer separately. We are your one-stop-shop.

Me meeting my client Clinton Kelly for the first time in person!

The Concept to Creation Package is about so much more than getting a beautiful website. It's about...

Never Googling “how to make a website” ever again. You can now focus on rocking at your business.

Being able to get real leads through your site because, plain and simple, your site was done right.

Closing the deal on the phone and truly believing your prospect is LUCKY to even get the chance to work with you.

Attracting a loyal and engaged community of people who LOVE you and your message.

Deeply understanding your worth so you can sell your products and services with total confidence.

Creating content without throwing your laptop at the wall because you’ve learned to write in your own voice.

Most of all, it’s about not feeling alone anymore. From now on, you’re officially loved and supported in your business by the LT Team.

The Process

Step 1
Coaching & Copywriting
  • Up to 3 One-hour Coaching Sessions – Our conversations are beyond fun and free flowing! Together, we take notes in a shared Google document and I ask you all kinds of questions. The typical curriculum includes write highly converting copy for your about page, non-cheesy copy for your products and services page, auto-responder emails, and your opt-in gift. Other things we may cover: automating your business, creating business “systems,” setting marketing goals, and coming up with a strategy to grow after you launch.
  • Action Steps – To keep work moving in between sessions, I will give you specific things to do so we are on track with getting you where you need to be.
  • VIP Email support – You can email me questions outside of our meeting time and I will be there to advise you.
Step 2
Intuitive Website Design
  • Logo – I will design a beautiful logo to go with your website and is aligned with your messaging.
  • Website Design – No two of my client websites look the same – and that’s because no two of my clients are the same! Your website will showcase your unique personality so you’re not camouflaged amidst the homepages of countless other entrepreneurs. It is also designed with your call to action in mind (whatever that is – and if you don’t know, I’m here to help.)
  • Photo Retouching – If you don’t have fancy headshots, no biggie. We offer free retouching of that photo your BFF took of you on her iPhone so you suddenly look super professional.
Step 3
Responsive Web Development
  • Custom Theme – We create a custom, responsive theme from the design from Step 2 on the WordPress platform.
  • Even Easier to Use Than Regular WordPress – We like to create websites that are crazy easy to work with even for external developers you may hire down the road. We don’t and we won’t try to lock you in! Ever.
  • Page-by-Page Customization – We add in an extremely intuitive interface that lets you make pages pretty without hiring us again. Imagine knowing how to easily change your header photo on a page by page basis! This is totally a thing we can do.
  • Backups – We setup automatic updates and backups so you sleep peacefully at night.
  • Plugins – We only give you what you need (fewer plugins is better) so we made sure we only give you the best! Envision pre-installed advanced forms software (value $100+), setup of SEO-ready software, installation of Google Analytics, and optimization for Facebook.
  • Tutorial – You get a live tutorial session and prerecorded demo video so you totally know what you’re doing.
Step 4
Go "Live" Support
  • Tutorial (Part 2) – After the web tutorial, I give you a free, 1 one-hour post-launch strategy session. Some examples of what we might go over include email marketing, lead generation, social media, webinars, speaking engagements, among other topics. It’s totally up to you! You also may receive pre-recorded tutorials for safe-keeping.
  • 30 Day Trial of Maintenance Plan - After you go live, you receive 30 days of complimentary support for quick changes.
  • VIP Status – $50 one-time voucher toward other services to keep you moving forward in your business.
  • Access to all LT digital downloads.
Screenshot 2026-01-25 at 7.07.14 PM

If you’re ready, I’m ready.

To see if we are a fit, click the button to schedule a free call with me. I’m constantly giving my Concept to Creation clients more free stuff with their package. So if there’s something you want, but don’t see, ask if it is available! You never know.

Looking for just a basic website? No frills, strategy, or copywriting? We do those too. Just click the button above and ask about basic websites on the call.

FAQ

What do you mean by USA-based?

How much will this cost me?

What is turnaround time like?

Do I have to buy a maintenance package after the site is live?

Should I buy my dot-com name now?

What is hosting and do I need to buy it?

I already have a logo - so what about that part?

How do I know I'll like the design?

Will you set up my email address for me?

Will I know how to use my website?

What is the $50 voucher for?