About - Liz Theresa
About Me


I’m Liz Theresa. I help entrepreneurs like you launch and build online businesses you love in two ways: (1) by creating websites that reflect the YOU of your business and (2) using highly-converting, non-cheesy copy to get your target market to DO the things we want them to do.

I’m from the Boston area (go Red Sox!) and my clients are totally the kinds of people I’d hang with at Starbucks talking about anything for hours over a couple of grande, iced nonfat chai lattes. And, if you’re local, we probably actually do this.


  • Not being taken seriously – because you either don’t have a website or you hate the one you have. This is called Website Shame. And it sucks.
  • So close to your dreams you can taste them. Picture your business ideas are an ice cream cone on a hot day. You know it’s going to be AWESOME, but you don’t know where to start. And the longer you wait, the worse you feel, because that ice cream is melting. It feels like your dream is slipping through your fingers and if you don’t do it now, you might never do it.
  • Meant for MORE in this life than morning traffic, buttoned shirts, punching clocks, your office chair, that desk, and those piles of paper. And if you’ve read this far, you are. I promise. You are.
  • Five minutes from throwing your Macbook out the window because you tried to DIY your own website. The process is as frustrating as that relentless itch in the middle of your back. WHY CAN’T I REACH THAT?!
  • Waiting for your life to happen. Not moving forward may be setting you back in other areas of your life too! Relationships, your health, and so on. You think that maybe if you felt proud of your work, the rest might fall into place. (And BTW – you’re totally right. It does!)
  • Totally stuck because you have no sales – because you don’t have your business foundation figured out yet, marketing materials, or your website.


When I was little, I had no idea I’d be doing what I do now. Little Liz wouldn’t have believed me if I told her what lay ahead. She’d probably think I was speaking in tongues if I started saying words like podcast, blog, or YouTube.

Back then, I’d wanted to be an actress on Days of Our Lives when I grew up. Yes, really. That was what I thought my life was building out to. I even tried my hand working in the entertainment business but absolutely hated how rotten all the people were. I’m a total Sagittarius which means I have no B.S. tolerance. I quickly learned drama, in more ways than one, was not for me.

When I finished undergrad, I thought, “Hey. Why not go get a Master’s degree while I figure this out?” I went on to study English at Bridgewater State University. A little context for you: Twitter had only launched the February of that same year. So, it was during my two-year graduate studies program that I discovered the wild (and often ridiculous) world of online marketing. My days evolved from spending evenings at theatre rehearsals and nights writing English papers to pouring over Internet Marketing for Dummies and reading absolutely everything MarketingProfs.com had to say.

It wasn’t until I completed my MA degree that I started offering freelance web services to small businesses and entrepreneurs. That was also when I had my first AHA moment.

Any and ALL marketing you do for your business is only as effective as where you send the traffic. AKA: your website.

That was when I figured out that my little web design hobby (yes, hobby) was the real answer to helping my clients truly become the best they could be.


Full disclosure: the absolute BEST part of my job is the vast impact I have on the world! Many of my clients are service-oriented people just like me. Coaches, experts, authors, consultants. Because I’m the one helping them launch and build their businesses means I am actually helping them help more people. What a remarkably beautiful thing!

Professional Bio (you know, if you’re into that sort of thing)

Liz Theresa, business coach and founder of LizTheresa.com, has been helping entrepreneurs find clarity and uniquely market themselves with confidence for the past 7 years through her strategic website design and clever copywriting services. She wants every entrepreneur to rise and be the star of their own business.

She is the founder of Concept to Creation™, her flagship program in which she blends her role as both a strategist and website designer / developer for her clients. Concept to Creation™ helps her clients bring their ideas to life online in the form of an irresistible brand and a captivating website.

Liz’s podcast was highlighted on Forbes for being on of the 12 Small Business Podcasts That Will Help You Sell More and has been a featured woman business owner in WE USA. She’s also been credited in Business News Daily, Elephant Journal, and CEO Blog Nation. She’s been interviewed on a variety of podcasts including So Money with Farnoosh Torabi, The Online Genius Podcast, Entrepreneurs in Motion, Savvy Social Hour, Making Moxie, and Jumble Think to name a few.

Liz lives with her husband James, a US Air Force Veteran, in the Boston area. When she’s not working with clients, she’s either recording episodes of her podcast Liz on Biz, buying things she doesn’t need at Target, or dancing like no one is watching (except they are) at Zumba class.

Liz holds a Master of Arts degree in English from Bridgewater State University in Bridgewater, Massachusetts where she also was honored with the prestige of being a graduate assistant both years she attended. Liz completed her Bachelor of Arts degree cum laude at Stonehill College in Easton, Massachusetts with a degree in English and Theatre Arts.

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Meet the LT Team

Ashley Mason

Ashley Mason is a marketing consultant on the south shore of Massachusetts and loves working with entrepreneurs to create marketing strategies that attract their ideal clients, establish an online presence, and gain leads. When she’s not geeking out over all things marketing, she loves to go for a run, curl up on the couch with a good book, or hit the beach.

Erin Elizabeth

I’m a graduate that majored in Marketing at Rasmussen College with an honors degree. Creating is my passion. I have the ability to create content that readers want to engage in. I have a strong background in writing and extensive knowledge of computers, Internet research, photography, and digital marketing. I also have a keen eye for photography and editing skills to go along with it. As Aristotle once said, “Pleasure in the job puts perfection in the work,” and I genuinely believe this. When I’m not working, I enjoy spending time with my family and going kayaking or going around downtown or to nature preserves and taking photos.

Jennifer Parisi

Jen has been working with Liz for about 5 years now. Jen is a graphic designer and fine artist, born and raised in the greater Boston area. Aside from designing, she enjoys spending time with her German Shepherd dog Blade, working with animals, playing competitive sports, kayaking, being lazy on the beach, and reading intriguing books!

Megan Duke

Megan is a southern born and raised, Mexican food-loving web designer. When the weather is nice, she enjoys spending time with her boyfriend at the park with their rescue puppy, Peaches. She can be frequently found with her nose in her laptop experimenting with new design trends or doodling in Photoshop and Illustrator- always with her standard coffee in hand!

Sarah Beebe

Sarah is a finance enthusiast living just south of Boston. When she’s not studying to get certified as a financial planner or reading the IRS website for fun, Sarah can be found acting overly dramatic, reading books far too emphatically, or making a fool of herself dancing.

Zackery Fretty

Zackery is a web developer living in the greater Grand Rapids area with his Miniature Dachshund, Mimi. Zackery focuses on anything and everything WordPress. He has been collaborating on projects with Liz for over 3 years. When he’s not crafting custom themes or keeping websites from blowing up, you can find him cycling, hiking, or being lazy and watching TV. Depends largely on the day.