Kari Poppleton is the CEO and founder of Kari Poppleton Consulting, specializing in digital marketing metrics, data and custom dashboards. She is a Certified Director of Operations and Certified Dashboard Designer, serving online business owners, course creators, coaches, e-commerce, and those with memberships and subscriptions, putting the numbers they need to make informed decisions at their fingertips via customized automated dashboards.
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Show notes:
- |00:30| Why you should be tracking data to guide decision-making and not rely on memory or gut feeling.
- |04:20| The executive tools that everyone needs and Kari uses to analyze key business metrics.
- |07:11| How overviewing and mapping digital sales platforms helps course creators identify opportunities and missing elements in their strategies.
- |10:39| Is it sustainable to continue based on tangible success metrics?
- |15:35| Referrals and networking bring clients, allowing work with creative entrepreneurs to enhance efficiency and impact.
- |17:19| The story of a former admin professional who became a certified operations director to help businesses improve backend operations and ensure data-driven decision-making.
- |24:02| Confidence grows by understanding and tracking conversion rates, enabling informed decisions on spending and audience targeting.
- |33:23| Continuous growth is common, but businesses need to stabilize periodically to avoid instability and achieve sustainable progress.
- |36:05| Unique names secure digital presence.
