Overthinking. Self-doubt. Waiting for the “right time.” These are the patterns that keep people stuck—settling instead of stepping forward.
LauraAura is a dynamic Keynote Speaker, Personal Growth Coach, and host of The Gutsy Podcast, a Top 100 show helping people own their desires and take gutsy action. With over 18 years as a business owner and a decade of speaking experience, she’s helped countless individuals and teams break through hesitation and move boldly toward what they truly want.
Through high-energy, activating speeches, LauraAura teaches audiences how to cut through mind junk, gain clarity, and take action—without overthinking or overcomplicating their next steps.
A true visionary, she’ll be the first to nudge you forward and the last to celebrate you as you rise. It’s time to stop fighting yourself and start embracing the life, career, and success you know you’re meant for.
Episode Summary
In this vibrant and candid conversation, Liz Theresa welcomes Laura Aura, a powerhouse speaker, coach, and former branding agency owner, to the show. Laura shares her journey from 18 years in the branding world to pivoting into coaching and public speaking—telling the story of how Laura Aura became not just a catchy name, but an embodiment of her authentic and electric self.
Laura and Liz dive deep into the emotional side of running and shifting businesses, the power of personal branding (and trademarks!), and the importance of celebrating your whole self—quirks and all. Laura opens up about the challenges and freedom that came with selling her agency and commercial building, experiencing grief, and discovering fulfillment in her new speaking and coaching career.
Key Topics
- The origin and meaning behind “Laura Aura”
- Why protecting your brand and trademarking matters
- The emotional side of branding and business transitions
- Listening to your intuition and making “gutsy moves”
- Laura’s journey from agency owner to speaker and coach
- Shifting out of burnout and into fulfillment
- The magic of owning your identity (“I am a speaker!”)
- Micro gutsy decisions and how small steps lead to big change
- The ripple effect of saying yes to yourself
- Creating authentic, impactful events (and why Laura might host one!)
- Tips for getting comfortable charging for your value and stepping into your next chapter
Takeaways
- “A brand should be a celebration of you.” — Liz Theresa
- Making a big career shift can feel like a grieving process, but it opens doors to true fulfillment.
- Courage and clarity often come from small, gutsy decisions—not just big leaps.
- Women in business often need someone in their corner pushing them toward their next step.
- Trusting your intuition and fully embodying your expertise is key to attracting opportunities.
Where to Find Laura Aura
- Website: lauraaura.com
- Podcast: The Gutsy Podcast
- Social: @thatlauraaura on TikTok and Instagram
Check out Laura’s mastermind Auralign for those looking to gain clarity and take gutsy action in their business or careers.
Resources Mentioned
- Mic Drop Workshop by Jess Ekstrom for aspiring speakers
