Episode Description
In this empowering episode of Liz on Biz, Liz Theresa sits down with Audrey Faust, a financial strategist and certified neuro coach, to tackle the subject of financial phobia among women entrepreneurs. Audrey Faust shares her mission to help financially phobic women transform into financially powerful CEOs by overcoming money mindset blocks and embracing their business numbers. Together, they explore the emotional and practical aspects of financial avoidance, how subconscious beliefs formed in childhood can hold you back, and the transformative journey of clients who step into financial clarity and power. Plus, Audrey Faust introduces her meditation, “What If Looking at Your Numbers Finally Felt Safe?”, designed to shift your mindset and calm your nervous system around money.
Key Topics & Takeaways
The Roots of Financial Phobia
- Audrey Faust defines financially phobic women as those who feel fear or discomfort when facing their business financials, often due to lack of financial education or past money-related trauma (00:00:19 – 00:02:49).
- Many women have never received formal financial training, especially creatives and business owners a few years into their journey (00:00:58 – 00:03:17).
Overcoming Shame and Judgment
- The fear of looking at numbers is often tied to feelings of shame, judgment, and stories of not being “enough” as a business owner (00:04:45 – 00:07:04).
- Even experienced entrepreneurs and financial pros like Audrey Faust have moments of avoidance (00:04:45 – 00:05:15).
Shifting Mindsets & Nervous Systems
- Many money behaviors are rooted in subconscious beliefs formed before age 7 (00:20:41 – 00:21:05).
- The process of overcoming financial phobia often involves reframing money as a tool and rewiring beliefs through neurocoaching techniques (00:14:41 – 00:15:39).
Success Stories
- Real-world examples of women entrepreneurs who went from financial avoidance to clarity—and saw their businesses grow dramatically, sometimes from six-figures to multi-seven-figures after addressing money mindset and management (00:23:49 – 00:25:17).
- Importance of having the right financial support—many CPAs and bookkeepers are not strategic or supportive enough, leading to costly mistakes (00:32:44 – 00:34:05).
Embracing Numbers as “Just Information”
- Audrey Faust shares her meditation, “What If Looking at Your Numbers Finally Felt Safe?,” to help entrepreneurs detach self-worth from numbers and approach finances calmly and confidently (00:35:20 – 00:36:40).
Resources & Links
- Audrey Faust’s Meditation: audreyfaustconsulting.com/meditation
- Instagram & Facebook: @TheManifestingCFO
- LinkedIn: Audrey Faust
Connect with the Speakers
- Liz Theresa: Host of Liz on Biz, copywriter, and business coach
- Audrey Faust: Financial strategist, neuro coach, and host of the Manifest, Manage, and Multiply Money podcast
Memorable Quotes
“Give yourself a break because no one’s ever taught you… You don’t have to be good at math. It’s just understanding what you’re seeing in front of you.” — Audrey Faust (00:03:24)
“Not knowing your numbers is like driving with your eyes closed.” — Liz Theresa (00:18:53)
Episode Highlights
- Recognizing and naming financial avoidance and fear is the first step toward business growth
- Working through subconscious money stories and trauma can lead to massive breakthroughs
- Support from compassionate, strategically-minded financial professionals is a game-changer
