Samantha Stone, author of Unleash Possible: A Marketing Playbook that Drives Sales, is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
Useful links:
- Unleash Possible: A Marketing Playbook that Drives Sales [Amazon]
- UnleashPossible.com
- @SamanthaStone on Twitter
- Samantha Stone on Linkedin
Show notes:
- [2:22] – Growing up, Samantha was super shy.
- [4:30] – Samantha shares her experience as a temp in a tech company.
- [9:09] – Delegation! And the moment she learned to start delegating.
- [14:10] – How (and why) her target audience has evolved over time.
- [15:36] – Knowing when to say yes to a potential client (and when to say no.)
- [18:59] – A time she struggled to say no to a project.
- [22:01] – Her book and who it is for.
- [26:44] – Strategic planning – what does this mean and why should we do it? How do we do it?
- [29:38] – Unique value proposition – how to come up with yours!
- [35:50] – Her last words with branding advice for entrepreneurs.
