Head of Content at Spreaker.com. 2017 Inductee into the Academy of Podcasters Hall of Fame, Is former EVP/CTO at PodcastOne.com in Beverly Hills, CA and former Content and Business Manager, Podcasts/TV at Microsoft’s Xbox Live and Zune. He currently hosts the “SpreakerLiveShow.com” podcast, Weds at 3pm PST and co-hosts “NewMediaShow.com/live” Live Sat at 9am PST/Noon EST. He is also former lead host of WebTalk World Radio Show; recognized as the first nationally syndicated radio program in the world to begin podcasting on Sept 15th, 2004. Lives in Seattle.
- “SpreakerLiveShow.com” podcast, Weds at 3pm PST
- “NewMediaShow.com/live” Live Sat at 9am PST/Noon EST
- Spreaker (Website)
- Spreaker (Blog)
- Rob Greenlee (Website)
- 2017 NAB Panels
- Guinness Book of World Record Holder
Social Media:
- Twitter @robgreenlee
- Twitter @spreaker
- Facebook – Rob Greenlee
- Facebook – Spreaker
- Linkedin – Rob Greenlee
Show notes:
- [3:00] – Rob shares how he produced his own radio show in the 90s.
- [6:27] – How he created his own server and recorded his first show on cassette tapes. (Yes, really!)
- [13:49] – “Podcasting is a word of mouth medium at its core.”
- [18:50] – How to know if podcasting is right for you.
- [22:07] – How to select a format – based on your goals.
- [24:35] – The solo format – pros and cons.
- [28:04] – Sponsorship and advertising possibilities for podcasters.
- [31:53] – Dynamic ad insertion technology.
- [35:26] – Using affiliate marketing to monetize your podcast.
- [38:40] – Spreaker combines live-streaming and podcasting (about the platform.)
- [41:40] – Last words.
