E19 - Melina Nmili - Building a Fashion Empire - Liz Theresa

E19 – Melina Nmili – Building a Fashion Empire

Liz on Biz™ with Liz Theresa
Liz on Biz™ with Liz Theresa
E19 - Melina Nmili - Building a Fashion Empire

International designer Melina Cortes-Nmili’s road to fashion has been anything but conventional. Part entrepreneur and part designer, Melina has never taken the standard path.

Frustrated with the frantic, flash-in-a-pan pursuit of the latest fads, Melina had a vision for a new take on a timeless concept – “beauty that transcends the trend.”

Said in a simpler way, she believes in a luxurious, classic, yet contemporary design that always looks beautiful, and never goes out of style.

Her goal?

“Would Audrey Hepburn be proud to wear this dress?”

“Will my customers treasure this dress for years to come?”

Melina’s story is far from typical. While others were pursuing degrees in fashion or fine arts, she pursued her MBA. Why? From the beginning she realized that it would take a solid business foundation to make her dream a reality. Armed with perseverance and tenacity, for two and a half years, she dedicated endless hours to learning the fashion ropes. She met with experts, researched the industry, and sourced fabric samples from across the globe.

Finally, after more than 30 months filled with overcoming her fair share of obstacles, Melina launched lalla bee and unveiled its first capsule collection in 2016.

Born and bred in the vibrant Dominican Republic countryside, Melina embraces the diversity of colors, textures and patterns of her childhood. From her design studio in Boston, lalla bee’s structured silhouettes, colorful palettes, and painstaking attention to detail reflect the values and struggles of her past. Rather than following the latest trends in fashion, Melina’s designs are intentionally timeless. They are developed and made in New York from quality fabrics sourced directly from the finest factories across the U.S. and Europe.

Like the self-made women who raised Melina, lalla bee’s dresses tell a story of strength, effortless beauty, and unwavering confidence.

Melina lives in Boston with her husband. The couple has a son and a daughter.

Relevant links:

Show notes:

  • [2:01] How Melina came to be a fashion designer
  • [4:14] “I combined my desire to create something different to help people.”
  • [5:30] She is STILL working her corporate job!
  • [9:22] How Melina found the right people to be her mentors
  • [12:40] Does she REALLY do everything herself?
  • [13:54] When Melina knew she needed to outsource
  • [15:35] Tips for people who have product-based businesses when managing their overhead
  • [20:45] Her creative process for putting together her designs
  • [26:26] How did she get to know the woman that she designed for?
  • [29:52] Melina’s biggest learning experience
  • [31:05] Tips for time management
  • [35:13] Last words for people who are looking to start their own business
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