E269 - Sherene Strausberg - Add Motion to Your Marketing Plan - Liz Theresa
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E269 – Sherene Strausberg – Add Motion to Your Marketing Plan

Liz on Biz with Liz Theresa
Liz on Biz with Liz Theresa
E269 - Sherene Strausberg - Add Motion to Your Marketing Plan
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EPISODE SPONSOR:  Susan Trotter, Ph.D.

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Learn more about Susan Trotter, Ph.D.

 

Award-winning designer Sherene Strausberg is a unicorn, combining her experience in film, music and sound engineering with graphic design and illustration to create animated videos for her clients at the company she founded, 87th Street Creative. Having won a national composition competition in high school, she was awarded a scholarship to the prestigious Indiana University School of Music, where she completed two bachelor’s degrees in four years. Film scores she wrote in her first career, as a film composer, have been heard on AMC, Spike TV and Netflix. As a graphic designer for Jewish National Fund, she won two awards from Graphic Design USA. Her latest passion project, the short, animated film “Cool For You”, which she animated and scored, has been accepted to film festivals around the country. Recent clients of 87th Street Creative have included Walmart, American Express and Amazon Web Services.

Through the power of music and sound effects along with moving images, Sherene knew at the age of 16, she wanted to be a film composer. After 10 years pursuing that, while also working as a broadcast engineer at National Public Radio, she changed careers, first to graphic design and then to motion design. Motion graphics returned Sherene to her true passion of how sound and moving images together can immerse the viewer/listener. Combining this with her desire to work with clients who believe in sustainability and social justice, 87th Street Creative has worked with nonprofits and businesses who help make the world a better place.

While continuing to partner with agencies and studios on projects, Sherene also works directly with clients such as Healthline, Spencer Stuart and Propublica. In 2021, a video that Sherene worked on with Propublica, was retweeted by Senator Elizabeth Warren, and received almost 80k views on Twitter. She has been a frequent contributor as a guest blog writer and is also a teaching assistant at School of Motion. When Sherene is not working, she enjoys reading, running and pottery. She lives with her husband and three children in New York.

Useful links:

Show notes:

  • Why motion design? What is your background?
  • Should we be adding motion to our marketing plan?
  • How does video fit in?
  • Can you name some use-cases for motion design work for a business?
  • Can we afford motion design?
  • What are you passionate about?
  • What comes next for you, Sherene?
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