Case Study

Boston Moms

Copywriting | Website Design | Website Development

Who is Boston Moms?

Boston Moms is your go-to resource for all things Motherhood in Eastern Massachusetts: connecting moms to stories, relevant resources, local businesses, can’t-miss happenings, and most of all — each other! Boston Moms is a Sister Site of City Mom Media.

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Why did they come to us?

Boston Moms was originally based on a framework on which a slew of other content-oriented websites were constructed. Unfortunately, due to some shortcuts the original developer had taken, the site wasn’t built as fortifiably as it could have been. The client desired a stronger, more reliable foundation on which to grow their website presence – one that would also drive more conversions and still be click-to-edit friendly.

How did we help them?

We decided to have the new look for Boston Moms inherit its custom illustrated hero while also up-leveling the brand as a whole in terms of colors, fonts, layout, and the entire website user-experience. We pruned content that felt like filler in favor of content that engaged its audience and the site is much leaner, happier, and more healthy than ever!

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