Case Study

Lazy Italian Culinary Adventures

Branding | Copywriting | Website Design | Website Development

Who is Lazy Italian Culinary Adventures?

Welcome! Benvenuti! Ciao! I’m Francesca Montillo, founder and owner of Lazy Italian Culinary Adventures. As a proud native Italian, I’ve made it my mission to share the magic of Italy with you—one unforgettable bite at a time! Whether you join one of my signature culinary adventures or opt for a private, custom trip, I’ll be your dedicated Chief Travel Planner and guide. From the first espresso to the last glass of wine, I’ll make sure every detail is taken care of, so you can fully savor the sights, tastes, and unforgettable moments that Italy has to offer.

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Why did they come to us?

Francesca’s previous website had been overcome over the years by the amount of content she had. She is a multipassionate entrepreneur with cookbooks and culinary adventures to share – and it was becoming difficult to organize on its current platform. She also wanted to make sure that whatever we created, she would be able to update it herself.

How did we help them?

We created a custom post type specifically for adding culinary adventures to the website in a way that can logically and easily share the information and pricing, itinerary, photo gallery, and inquiry form. The adventures themselves are sorted by region – once you select the region you’re interested in (ie. Amalfi), the next page will give you the full scoop. Aside from this part of the website, I also love a couple bits of brand flair we got to add – including the fact that on mobile, the “hamburger” style menu becomes an Italian flag – that the main navigation is also styled like the flag – and that all headings on the site (or the majority of them) are written in English and Italian. Francesca’s logo is likewise – a super unique and fun creation showcasing the adventurous spirit of her tours and the beauty of Italy.

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