Case Study

Misty Lynch

"Liz and her team have been amazing to work with. She's helped me with my website and logo design. I'm very happy with the results and would recommend them to anyone looking to update their virtual presence!"

Misty Lynch, CFP®, Founder of Sound View Financial

Branding | Copywriting | Website Design | Website Development

Who is Misty Lynch?

Misty Lynch, CFP® is a personal finance expert and the Owner and CEO of Sound View Financial Advisors, LLC. Misty hosts the unscripted reality show HEARTBROKE and the Demystifying Money podcast. She is also the author of the DEMYSTIFYING MONEY book and a personal finance expert and resource for media outlets including The New York Times, Cosmopolitan, CNBC, CNN, Investopedia, Real Simple, Student Loan Hero, and many others.

Investopedia named her one of the Top 100 Financial Advisors in 2021 and US News and World Report called her one of the 9 Women in Finance to Follow “because sometimes you need life advice, not just financial advice.”

When she isn’t working, you can find her reading mysteries, skiing on the East Coast, or coaching her kids’ basketball and field hockey teams.

Visit her business website at www.soundviewfinancialadvisors.com.

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Why did they come to us?

Having had the honor of building Misty’s first business website, it came time to work on its next chapter. Misty’s first website was in need of a refresh – especially to account for Misty’s own advancements professionally and in the media as a financial professional.

How did we help them?

While outgrowing the old brand, we focused on a super new and fresh start to showcase Misty’s accomplishments a luxury-level personal brand to grow her online presence. The result is a website that retains her approachability with an upleveled look. The website helpfully also acts as the hub for all her creative and media projects including her book, podcast, and TV experience.

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