Case Study

Park Street Ice Cream Shoppe

Branding | Copywriting | Website Design | Website Development

Who is Park Street Ice Cream Shoppe?

Park Street Ice Cream Shoppe has been making and serving homemade ice cream in the heart of Natick, MA – next to Natick Common for more than forty years. In 1980, Richard “Dick” Vitale opened Park Street Ice Cream Shoppe and it was originally a passion project. Since then, Park Street has evolved into a town staple. Come by and try our original flavors!

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Why did they come to us?

Park Street Ice Cream Shoppe – though renown in name – lacked the digital presence to match. They had a website that sort of just existed, but didn’t reflect the energy of the treats they serve.

How did we help them?

I worked alongside Park Street Ice Cream’s family (since it is a family business) and we worked together to create a website that truly vibes with the old-timey, townie feeling of and old fashioned ice cream shop. The warmth of the vibe is balanced by the bright palette and logo that is animated when you load the site for the first time.

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