Case Study
Re-Imagining Migration

Branding | Copywriting | Website Design | Website Development
Who is Re-Imagining Migration?
Re-Imagining Migration aims to transform the educational ecosystem to ensure that immigrant-origin youth, their peers, and the communities in which they inhabit flourish in a global society increasingly shaped by migration and demographic diversification. By harnessing the power of schools, museums, and other informal learning environments, we create learning experiences that cultivate a sense of belonging and understanding while promoting life-long dispositions that enable young people to thrive.
Why did they come to us?
Re-Imagining Migration had no shortage of high-quality content, but needed a website with a stronger infrastructure to optimize the user experience, allow for more analytics on which content performs best, and would also grow their email community.
How did we help them?
We created a custom post type for resources that has several different taxonomies and ways of organizing in order to prioritize high-performing content and also create an easier navigation experience for users. We gated the resources with a required opt-in which gave way to a 293% increase in email newsletter sign-ups for their high-traffic site of around 10,000 users per month.
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