Case Study

Women’s Business League

"Working with Liz Theresa and her team has been one of the best investments we’ve made for Women’s Business League. What started as a website redesign evolved into a complete transformation of our member experience and digital infrastructure. Liz took the time to truly understand our vision, our community, and where we are headed as an organization. She didn’t just build a website. She helped us build the foundation for our next phase of growth. The new platform includes an enhanced member experience, a robust member directory, job board, training portal, community forums, and countless improvements that have elevated both functionality and user experience. Throughout the entire project, Liz and her team were strategic, collaborative, responsive, and deeply committed to helping us succeed. They consistently brought thoughtful solutions, innovative ideas, and a level of expertise that gave us confidence every step of the way. Most importantly, they cared about our mission as much as we do. If you’re looking for a team that combines technical excellence with strategic thinking and genuinely cares about the success of your business, I cannot recommend Liz Theresa and her team highly enough. Thank you for helping us bring our vision to life and creating a platform that will serve our members for years to come."
Melissa Gilbo, Founder & CEO, Women's Business League

Website Design  |  Website Development

Who is Women’s Business League?

Women’s Business League (WBL) is a national community where powerhouse women connect, grow and prosper. We’re all about building a strong supportive network for women in business through connection, opportunity, and community. A space where women of all backgrounds come together to uplift and encourage each other. Women’s Business League is for those who want to achieve the highest version of themselves and their business (and lift up others at the same time!)

WBL has reignited the power of networking.

Through local, regional, online and in-person events, WBL provides not only the resources to network, but continued education on how to network effectively and access to some of the most passionate, supportive and driven women in business. In addition, WBL is committed to providing both opportunities to maximize visibility for our members both in and outside of our community, and to provide programming to support and educate on all aspects of being in business.

Effective networking is the foundation to business success – and you’re worth the investment.

Why did they come to us?

An absolutely amazing company that is founded with the purpose of connecting women, Women’s Business League had a goal of having their website presence follow through more intentionally on their mission. They also had a website that was showing its age (as all websites do!) and were looking to create a rock-solid digital foundation for women to truly connect.

How did we help them?

After redeveloping the website and redesigning some of the core pages, we had the great honor and privilege to design and develop a directory for WBL! Now, members can search for other members by name, location, or profession and make more intentional connections. Or, if you’re on a networking call and you know you met a coach named Allison (for example) – it is much easier to follow up and find the members you are looking for.

After we created a directory for members, we also setup a member-only forum, job board, and course portal. So, with just one login on the WBL website, so much value has been added for members to easily navigate their membership, connect with new colleagues and referral partners, and take advantage of the amazing resources WBL has to offer!

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